Absolut

--Jacqueline Gonzalez

We have all seen the usual billboard ads that seem to attack us on our path home on the highway. This one caught my attention on the news because it has life size home items/furniture pasted onto the billboard. Absolut is a Vodka brand that most of us wouldn't really associate with the word "home", but when you think about it Absolut is actually becoming a word used more and more at home. One thing that has never really made any sense to me is why do we allow there to be advertisement for liquor while advertisement for tobacco is banned? Yes I know that there are very serious risks involved while using tobacco like cancer and addiction. But alcohol is addicting too! And although there are other causes involved in alcohol related deaths the truth is that the drug alcohol is still involved. Even though this particular image doesn't necessarily represent any alcoholic consumption the ad still has clues in a less obvious manner. First of all the floor for the ad is shaped in the form of a Absolut bottle. Than there is the point that the ad is telling New York that they should drink absolute with its simple headline. I believe that if we really want to stop the total deaths each year that have to do with alcohol consumption that we as a whole decide to ban advertisement for alcohol because well were not all 21 and as we've all noticed people pay attention to what they see on tv. If you want to know a little bit more on this subject check out this website. but dont limit your search to this cause there are a million more just like it! http://www.gdcada.org/statistics/alcohol.htm